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Presidential Address
It was early 2023 when I joined WeBA. At that time, I had started my own insurance brokerage in a little industrial office space near 182nd Street and 106 Avenue with three employees; me myself and I. At that time,
Your LinkedIn Profile Is Costing You Business — Here’s How to Fix It
West Edmonton Business Association • June 2026 Let’s be honest. Most LinkedIn profiles in the West Edmonton business community are doing one of two things: nothing at all, or quietly working against the person they’re supposed to represent. You know
Why West Edmonton Businesses Give Back — and How You Can Too
There’s a moment many business owners describe — often years into running their company — when profit alone stops feeling like the whole point. The community that shops at your store, hires from your teams, and walks past your front
Debunking Social Media Myths: A Practical Guide for Entrepreneurs
By Crystal Holberton – Director of Membership Services at WeBA As a new entrepreneur, social media posting and marketing can seem incredibly overwhelming. Marketers often roll out statistics that amplify the fear, making social media marketing seem so unattainable and
Why Simplicity in Your Tech Systems Creates a Stronger, Faster Business
By Matthew Dilts – Manager, Business Development at EmpowerCorp & Director of Technology, W.E.B.A. In almost every business, technology evolves faster than the structure supporting it. Systems get added one by one — a CRM to track clients, an operational
2026 Charity of Choice Free Play for Kids
About Free Play for Kids Free Play for Kids (FPFK) is a registered charity based in Edmonton, founded in 2007 as Free Footie. What started as a weekly free soccer program for kids in need quickly expanded to include basketball,
2025: A Year of Connections, Collaboration, and Community with WEBA
As the 2024/2025 year winds down, we can’t help but reflect on what an incredible year it’s been for the West Edmonton Business Association (WEBA)! From thought-provoking discussions to unforgettable mixers and our signature golf tournament, this year was packed
Happy Summer Greetings from WEBA
As WeBA has wrapped up another year I want to take a moment to thank everyone for their continued involvement and support of a truly great organization. As my time on the board with WeBA draws to a close I
Authentic Community Engagement, and how it can benefit local small businesses
While Canadian small businesses still make up most employers and retailers in our local economies, it is becoming harder and harder to stand out from the crowd and the ever-growing competition while our economy is growing. Finding ways to stand
Digital Marketing for Small-Medium Businesses: Succeeding Locally and Beyond
Basically, everything these days starts with digital. From buying cars, pets, cosmetics, or houses, to starting relationships, to seeking legal advice, your business needs an online presence if you want to be found by potential and returning costumers. That being
Cyber Insurance and Privacy Breach Liability: 5 Steps Business Owners Can Take to Protect Themselves
For more than 10 years, Cyber Liability has been referred to as an “emerging risk” which seems counter intuitive to reports that up to a third of Canadian businesses have experienced a loss of revenue as a result of a
Embrace 2025: The New Opportunities with WeBA for Small Businesses
As the calendar flips to a new year, small businesses find themselves standing on the threshold of fresh opportunities. The dawn of 2025 brings with it a renewed sense of optimism and potential. It’s the perfect time to consider joining